Odexy vs. HubSpot: an honest comparison.
HubSpot is the category-defining CRM for SMBs. It does CRM beautifully. If you only need CRM (+ marketing + maybe service), HubSpot is hard to beat. If you also need HR, recruitment, payroll, and accounting joined to the same customer record, Odexy is the platform.
Why teams switch from HubSpot.
Per-cloud, per-seat adds up fast
Sales Hub + Service Hub + Marketing Hub at Professional tier = $1,800+/month for a small team, before the $1,500 one-time onboarding fee. Odexy bundles the equivalents into one subscription.
You need real HR + payroll
HubSpot knows your customers. This knows your customers, your team and your money — so closing a deal produces the invoice, the revenue and the commission without anyone joining the dots.
You want an audit log
HubSpot logs activity per record. We record every change across every module, tamper-evident, with the before and after of each one.
Side by side.
Read every row. Odexy isn't ahead on every dimension — we own that below.
| Feature | Odexy | HubSpot |
|---|---|---|
| Pipelines + deals | ||
| Contact + company records | ||
| Email marketing | Outbound + suppression | |
| Quotes / invoicing | add-on (Commerce Hub) | |
| Recurring billing | add-on (Commerce Hub) | |
| Customer support tickets | separate Hub | |
| HR / leave / capacity | ||
| Recruitment ATS | ||
| Payroll | ||
| Accounting GL | ||
| Project management | ||
| AI uses the real UI | Breeze (separate) | |
| Audit log per action | ||
| Per-org pricing | per-cloud per-seat |
The honest list.
- Pure CRM polish — UX is class-leading for an SMB sales team.
- Marketing automation depth (workflows, A/B testing, attribution).
- Ecosystem of 1,000+ integrations + an app marketplace.
- Brand recognition with new hires who already know HubSpot.
Why our customers picked us.
- Your CRM, invoicing, accounting, HR and payroll all working from the same records.
- AI inherits permissions; no separate Breeze authorization model.
- Per-organization pricing instead of per-cloud per-seat.
- Audit log + dangerous-action gates across the whole product.
- Multi-tenant white-label for agencies.
Pricing — apples to apples.
List prices for the equivalent tier each vendor sells. Your actual spend depends on seats, add-ons, and the tools you stop paying for.
Odexy
$0 / $49 / $99 / $199 / $399 / Custom per org
HubSpot
$100/seat/month for Sales Pro ($90 billed yearly), plus a $1,500 one-time onboarding fee
HubSpot Sales + Service + Marketing Professional for 10 seats is roughly $1,800/month, and that is CRM alone — here you also get HR, Recruitment, Payroll and Accounting.
Migration path.
Odexy ships an importer for HubSpot deals, contacts, companies, and tickets (CSV-based). Custom properties map automatically. The complex piece is marketing automation — Odexy doesn't yet have HubSpot's workflow depth (per Doc 01 §9). For pure-sales teams, the move is a week; for marketing-heavy teams, plan for a parallel-run period.
Need a hand? Talk to migrations — first-week setup support is free for any team coming from HubSpot.